Initial Situation

Unsatisfactory user experiences, limited flexibility for further development, and strategic considerations led a Swiss health insurer to explore the creation of an independent remote health provider. The goal was to design a scalable and user-centric solution that addresses current shortcomings and positions the insurer for long-term success in the digital healthcare market.

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Our Contribution

• Analyzed current user journeys, cost structures, and relevant market trends, including best practices and stakeholder needs
• Defined a compelling value proposition, modular service offering, and phased development approach(MVP, transition phase, long-term target)
• Built a robust business model and calculated the business case, including a detailed financial plan
• Developed a clear implementation and scaling strategy