Initial Situation

Over several months, we supported a Swiss health insurer as a strategic partner in exploring the potential of Generative AI for marketing. The goal was to increase productivity and content quality by integrating AI into core marketing workflows. A key part of the initiative was the development and testing of a customized assistant built on the Kickstart Platform AVA (our modular GenAI platform for enterprise-ready applications).

Our Contribution

• Developed the Kickstart Platform AVA as a GenAI assistant for sales documents, campaign support, and content optimization
• Piloted the solution with continuous prototyping and iteration based on user feedback
• Prepared the platform for integration into existing marketing processes, ensuring compatibility and adoption

Value Delivered

• Achieved 40–60% time savings in content creation
• Delivered high output quality, rated between 7.5 and 9 out of 10 by users
• Completed a successful pilot phase, laying the foundation for Kickstart Platform AVA 2.0 and future GenAI solutions