Initial Situation

A Swiss bank and a Swiss media company aim to establish a joint venture in the real estate sector. The key challenge is to develop and validate an innovative, market-ready business idea that meets customer needs and generates sustainable revenue streams.

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Our Contribution

• Executed the ideation phase using our Product-Market-Fit methodology
• Planned and ran multi-day ideation sprints with both partners, applying tools such as the Value Proposition Canvas, Kano Model, and revenue stream definition
• Conducted initial hallway tests to validate the concept with target users
• Created a compelling pitch deck including early-stage mockups