Launching digital life insurance for customer-centric coverage

Initial Situation

SOLIDA planned the introduction of digital term life insurance in response to changing market conditions and customer needs. The entire value chain had to be covered, from the conception of the business model to the technical implementation.

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Our Contribution

• Developed and launched a digital life insurance product
• Conducted a comprehensive target group analysis to precisely understand customer needs and requirements
• Developed business model and implemented the website and product configurator