Initial Situation

Health literacy among the Swiss population has declined in recent years, with serious implications for the healthcare system. In response, a Swiss health insurer tasked us with developing innovative initiatives aimed at strengthening health literacy across different population segments.

‍

Our Contribution

Researched and analyzed existing health literacy initiatives in Switzerland and abroad
Conducted ideation sprints to develop initiatives tailored to key target groups and prototyped the top three concepts
Calculated the business case, including investment and cost planning, and created a detailed implementation plan with required resources, partners, organizational structure, and a scaling strategy