Initial Situation

A Swiss bank and a Swiss media company aim to establish a joint venture in the real estate sector. The key challenge is to develop and validate an innovative, market-ready business idea that meets customer needs and generates sustainable revenue streams.

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Our Contribution

Executed the ideation phase using our Product-Market-Fit methodology
Planned and ran multi-day ideation sprints with both partners, applying tools such as the Value Proposition Canvas, Kano Model, and revenue stream definition
Conducted initial hallway tests to validate the concept with target users
Created a compelling pitch deck including early-stage mockups