Building sales partnerships to expand business opportunities

Initial Situation

To open up a new sales channel and reach specific affinity groups, a Swiss health insurer aimed to establish strategic sales partnerships. The goal was to design and validate a scalable partnership model that allows targeted access to clearly defined customer segments.

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Our Contribution

• Conceptualized a new sales channel focused on reaching affinity groups via strategic partners
• Identified and evaluated promising affinity groups and suitable potential sales partners
• Created a compelling pitch deck and actively approached potential partners
• Conducted initial exploratory discussions to validate partnership models and refined the approach
• Developed an implementation plan for prioritized partnerships in close collaboration with selected sales partners