Initial Situation
To open up a new sales channel and reach specific affinity groups, a Swiss health insurer aimed to establish strategic sales partnerships. The goal was to design and validate a scalable partnership model that allows targeted access to clearly defined customer segments.
Our Contribution
- Conceptualized a new sales channel focused on reaching affinity groups via strategic partners
- Identified and evaluated promising affinity groups and suitable potential sales partners
- Created a compelling pitch deck and actively approached potential partners
- Conducted initial exploratory discussions to validate partnership models and refined the approach
- Developed an implementation plan for prioritized partnerships in close collaboration with selected sales partners